Wednesday, December 16, 2015

Gather lots of great ideas for the Icon/Typographic logo sketches. This will give you a lot of choices as you decide which design to develop into a full color combination logo.
As you move forward with this design, you will be working together with other people to select the best possible design.  Designers will often work as a team to develop ideas and solutions for projects that there company receives from clients. 

Today's task:
-Complete 10 sketches of Typographic and Icon combination logos for a company.
-Find 3 people to get feedback from on your designs.  Assign them a symbol (star, circle, square, ect.) to use to identify promising sketch ideas.
-Each consultant must identify at least 3 ideas that fit the criteria for this design challenge.  The criteria is as follows:

  • contains typographic company name or identification.
  • contains an icon which provides more information about the company's purpose.
  • is easy to read or understand
  • is eye catching and/or interesting to look at.
Once you receive feedback, you must see if you have two or more designs that your team agreed were good choices to consider. In other words, did more than one team member choice a particular design? If you have one or fewer sketches that people agreed on, you must create more sketches and seek more feedback.

Circle the design that you will be developing into a full color logo. Scan it, and turn in your sketches for grading. (You must have sketches and feedback to more on with this design.) You are ready to begin creating the logo in Illustrator.

Good Luck!

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